TOYOTA MOTOR CORPORATION (TMC) announced today that it will be the presenting sponsor of "Asian X Games V presented by TOYOTA (AXG)" and "ESPN Junior X Games IV presented by TOYOTA (JX)", to be held this year in Kuala Lumpur from Jan. 20 to 26. TMC began its current sponsorship as the presenting sponsor in 1999.
TMC has also been sponsoring the pre-qualifying events for the AXG and JX, the "Asian Xtour", since 2000. This year, the Asian Xtour was held in Bangkok, Shanghai, Kuala Lumpur, Manila, Taipei and Singapore from June to December.
"Toyota is pleased that our commitment has enabled participants in multiple nations and territories across Asia to experience competitive action sports. The spirit of challenge encompassed in action sports reflects Toyota's passion to continually pursue betterment and to develop innovative products and services. Through our ongoing support of these events, we aim to share this passion with the people of Asia, and to reward the courage, creativity and perseverance of the many promising young athletes who passionately love action sports. It is with this same passion that we approach the challenge of Formula One in which Toyota debuted in 2002." said Mr. Katsuyoshi Tabata, General Manager of TMC's Overseas Marketing Division.
In addition, TMC has been sponsoring the Yasutoko brothers, pro in-line skaters from Japan. Both are expected to give outstanding performances at the AXG and their appearance will give spectators an entertaining taste of their top-level abilities.
To build excitement and increase awareness of the AXG locally, TMC and UMW Toyota Motor Sdn. Bhd. (the assembler and distributor of Toyota motor vehicles in Malaysia), have developed a joint promotion.
For the duration of the event, a Toyota booth will be set up on site to house many attractions. The Yasutoko duo is set to win the hearts of young fans during an exhibition prior to the start of the AXG. Be sure to make a date with the brothers and witness their amazing gravity-defying skills.
From Jan. 20 onwards, visitors can also look forward to being entertained by live music performances by popular local bands as well as international DJs, right up to the end of the event. Additionally, there will be various activities and games for both adults and children, with the opportunity to win attractive Toyota extreme sports merchandise.
For further information, please contact:
En. Rohiman Haroon
Corporate Communications Division
UMW TOYOTA MOTOR SDN. BHD.
59-2 Jalan 51/205
46050 Petaling Jaya
Overseas Marketing Division, Toyota Motor Corporation
Toyota official website: www.toyota.co.jp
UMW Toyota Motor Sdn. Bhd. website: www.toyota.com.my
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