For the fifth consecutive year, Toyota is the top-ranked corporation in the J.D. Power and Associates Initial Quality StudySM while Lexus is the top nameplate for the fourth straight year. Overall, Toyota and Lexus garnered seven segment awards, more than any other corporation. Awards are given to vehicles in each segment that have the fewest problems per 100 vehicles (PP100) in the first 90 days of ownership.
"The quality bar is moving...and moving fast," said Bob Daly, group vice president of Toyota Customer Services. "It's moving beyond 'defects' toward customers" perceptions and preferences. It's not just whether something went wrong, but rather if everything was just right. This is an opportunity for us to work with our designers and engineers and continue to raise Toyota's quality benchmark to a new level."
The Toyota nameplate had 104 PP100, an improvement of 17 points, and moved from 9th place last year to tied for eighth this year. Segment leaders included the Corolla and Tundra, which are built in North America, and the 4Runner sport utility vehicle.
Lexus had the top three vehicles in the study. The SC 430 hardtop convertible set a new record for the fewest problems ever reported. It was followed by the LS 430 luxury sedan which had been the initial quality leader for seven consecutive years. The GS 300/430 was the third highest vehicle in the study and led its segment. The LX 470 luxury utility vehicle was the highest-ranked premium luxury SUV in the study and the RX 330 led the entry-luxury SUV segment. Production of the RX 330 began in Canada September of last year.
Two of Toyota's manufacturing plants also received awards. The Tahara Plant, which makes the LS 430 and GS 300/430 received the worldwide Platinum award and the Higashi-Fuji plant which manufactures the SC 430 and the Toyota Celica received the Asia Pacific Bronze award.