Toyota achieved an eighth consecutive record year of sales in Europe in 2004. With 915,966 vehicles delivered* – 24,913 Lexus and 891,053 Toyota – the world's third-largest car manufacturer saw sales rise by 10% over the previous year, in a total market up an estimated 2%. This resulted in a market share of 5% - the highest market share ever for Toyota in Europe. Toyota also produced 582,695 cars, 494,635 engines and 195,163 transmissions at its plants in the U.K., France, Turkey and Poland. For 2005, Toyota has set the target of selling 980,000 Toyota and Lexus vehicles in Europe.
“Toyota has worked diligently in providing superior quality products, service and value to our customers, and we are eagerly looking forward to building on our eighth consecutive year of record sales,” said Dr. Takis Athanasopoulos, Executive Vice-President of Toyota Motor Europe (TME). “ Toyota is also very proud that its hybrid Prius model won the prestigious 2005 European Car of the Year award, as this is another step toward Toyota's goal of providing sustainable mobility, in line with our vision of ‘Today for Tomorrow' ,” Dr. Athanasopoulos concluded.
The Toyota Yaris not only achieved its sixth consecutive year of record sales, but it broke Toyota's annual record for single model sales (227,517 units, +5%). Toyota Avensis sales also reached an annual record, with 145,111 units sold (+25%). Toyota's widely-acclaimed RAV4 and legendary Land Cruiser also achieved record sales, with 109,059 units sold (+4%) and 41,874 units sold (+9%) respectively. And in 2004, sales of the Toyota Corolla (excluding the Corolla Verso) reached 185,136 units (+4%), while Corolla Verso sales achieved an annual sales record of 64,249 units sold (48%). Sales of the Toyota Prius jumped 847% to 8,136 units.
The Lexus luxury brand also achieved a new annual sales record, with 24,913 units sold, or 15% higher than last year, thanks to record annual sales of the RX300 luxury SUV (14,137 units, +50%).
The U.K. set a new European sales record (138,097 units, +3%), and was Toyota's largest market in Europe in 2004. Italy was Toyota's second-largest market, with an annual sales record of 128,738 units (+3%), while Germany was third-largest (120,353 units, +13%) also setting a new annual sales record. France (80,272 units, +9%) and Spain (56,276 units, +28%) also enjoyed annual sales records and were, respectively, Toyota's fourth- and fifth-largest markets. All-time annual sales records were also achieved in Russia (45,907 units, +83%) and Hungary (13,196 units, +9%).
In October 2004, Toyota manufactured its 2.5 millionth vehicle in Europe, achieving a significant milestone in the company's European manufacturing history. Toyota currently manufactures all of its core models – the Yaris, Avensis, Corolla and Corolla Verso – in Europe, and will have a total maximum production capacity of 675,000 vehicles per year. In addition, Toyota and PSA Peugeot Citroën will start manufacturing 300,000 entry-level small passenger cars in the Czech Republic this year, of which 100,000 will be for the Toyota brand, named the Toyota Aygo. Toyota also has a transmission plant in Walbrzych, Poland - Toyota Motor Manufacturing Poland (TMMP) – which has an annual capacity of 250,000 transmissions.
In 2005, Toyota's manufacturing operations will count eight manufacturing plants in six different countries (U.K., France, Poland, Turkey, Portugal and the Czech Republic). And Toyota's sales and marketing operations will also include Turkey in 2005.
Toyota's reputation for superior quality also continued in 2004: Toyota models ranked the highest in three out of seven vehicle segments in J.D. Power's 2004 Germany Customer Satisfaction Index – with Toyota being ranked the top car brand overall. Lexus achieved the number one position in J.D. Power's 2004 U.K. Customer Satisfaction Index, while Toyota was ranked third in Germany's ADAC AutoMarxX June 2004 report – the first non-German manufacturer to achieve such a high position.
*Note: Toyota's European sales figures include all passenger and commercial vehicles in all 25 EU Member states and: Monaco, Andorra, Faro Islands, Greenland, Bulgaria, Romania, Macedonia, Albania, Switzerland, Liechtenstein, Norway, Russian Federation, Belarus, Iceland, Gibraltar, NATO UK, Portugal Exports, Croatia, Serbia & Montenegro, Bosnia & Herzegovina, NATO Germany, Kazakhstan, Azerbaijan, Uzbekistan, Ukraine, Tajikistan, Turkmenistan, Georgia.
**Note to editors: Toyota Motor Europe S.A./N.V. is a holding company for: Toyota Motor Marketing Europe S.A./N.V., which handles the wholesale marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota Motor Engineering & Manufacturing Europe S.A./N.V., which manages Toyota's European manufacturing and engineering operations.