The Red Cross launches its European Road Safety Campaign 2007-2008
By doing so, the Red Cross officially launches its new road safety campaign aiming at contributing to the European Commission’s target of halving the number of road victims by 2010.
Jacques Barrot, Vice-President of the European Commission in charge of transport matters, said: "I very much welcome the launch of this campaign on the First European Road Safety Day, and the European Commission is proud of being one of the campaign's sponsors. The objective of making our roads safer is one that we all share – and one where we can all make a contribution."
This campaign will focus specifically on:
Between April 2007 and June 2008, National Red Cross Societies will deliver programmes to increase awareness, knowledge and respect of road safety rules and behaviours as well as to promote first aid amongst the general public.
The main outcome of the campaign will be the production of a road safety and first aid resource pack which will focus on 3 key themes:
The resource pack will provide the Red Cross, other road safety agencies and multipliers throughout Europe with tested materials in order to operate programmes that best tackle the issues in their country. The pack will be easily accessible and available for free on the campaign website www.1-life.info.
Over 57% of all road victims die in the first minutes after the crash, before the arrival of the emergency services. First aid is a cost-effective, safe and simple way to save lives in an emergency. In Europe the Red Cross, as a leading provider of first aid, endeavours to make first aid education compulsory at different stages of life and promote the road safety culture.
Toyota Motor Europe has been a partner of the European Red Cross Road Safety Campaign since 2003. The financial and in kind support of the new campaign (lending of vehicles, joint hosting of events), is aligned with new initiatives that illustrate Toyota's commitment towards road safety. These include: making Vehicle Stability Control available on most Toyota models by May 2007; hosting a Stakeholder Dialogue on Road Safety in Brussels on 26 April 2007 during the UN Global Road Safety Week; and joining the eSafetyAware! platform, a pan-European initiative promoting market introduction of intelligent vehicle safety systems.
TomTom, the world’s largest portable navigation solutions provider, has also pledged its support by sponsoring this year's campaign. "TomTom takes road safety very seriously and we are therefore very proud to be a partner of the Red Cross in promoting road safety throughout Europe", said Alexander Ribbink, COO TomTom. "Recent independent research states that satellite navigation devices contribute to road safety, making the decision to support the European Red Cross Road Safety Campaign a natural one."
Contacts:
RC/EU Office: Dr. Veneta Vassileva, Project Manager, Tel: +32 2 235 06 99, e-mail: veneta.vassileva@redcross-eu.net:
Toyota Motor Europe: Etienne Plas, Tel : +32 2 745 20 22, e-mail: etienne.plas@toyota-europe.com
TomTom: Scott Johnston, +31 6 52392309, e-mail: scott.johnston@tomtom.com
Notes to Editors
Sustainable Development Goals (SDG) - Ziele für nachhaltige Entwicklung
Mobilität für alle: Die Toyota Motor Corporation entwickelt und produziert innovative, sichere und hochwertige Produkte und Services, um allen Menschen die Freude einer uneingeschränkten Mobilität zu bieten. Wir erreichen unsere Ziele nur dann, wenn wir unsere Kunden, Partner, Mitarbeiter und die Gesellschaften unterstützen, in denen wir tätig sind. Seit unserer Gründung im Jahr 1937 arbeiten wir an einer sichereren, nachhaltigeren und inklusiveren Gesellschaft. Auch heute – während wir uns zu einem Mobilitätsunternehmen wandeln, das Technologien für Vernetzung, Automatisierung, Sharing und Elektrifizierung entwickelt – bleiben wir unseren Leitprinzipien und den Zielen für nachhaltige Entwicklung der Vereinten Nationen verpflichtet. Damit wollen wir zu einer besseren Welt beitragen, in der sich jeder frei bewegen kann.
SDG-Initiativen: https://global.toyota/en/sustainability/sdgs