Toyota Motor Corporation in Japan recently announced it will re-organize its current sales channels and add a Lexus channel with 150 showrooms in mid-2005.
Lexus vehicles are currently sold in more than 35 countries, but in Japan, the same vehicles have always been offered as Toyota models through various Toyota channels. This re-organization will centralize all the Lexus products and create a Lexus brand identity in Japan.
"We're very excited Lexus-badged vehicles will be sold in Japan," said Denny Clements, Lexus group vice president and general manager. "When Lexus was created, the goal was to be a world-class company. With the introduction of Lexus in Japan, we are another step closer to creating a true global brand."
Lexus was established in 1989 in the United States with two models, the LS 400 and the ES 250. Now, Lexus offers eight models, including luxury sedans, luxury sport utility vehicles, and a retractable hardtop convertible. Additionally, it has been the best-selling luxury nameplate for three years in a row.
"Lexus has established a very solid reputation and position in the United States," said Toyota Motor Corporation President Fujio Cho. "Introducing this well-established brand in Japan will help us create a new global premium brand for the 21st century."