Toyota Motorsport GmbH announces Chiemsee partnership

Toyota Motorsport GmbH announces Chiemsee partnership

Toyota Motorsport GmbH will have a new official clothing supplier from 2009 after agreeing an exciting new partnership agreement with fashion and board sports brand Chiemsee.

As part of the agreement, Panasonic Toyota Racing staff will wear a Chiemsee-designed range of clothing to all Grands Prix and Formula 1 activities, while the company's logo will appear on the drivers' overalls, team clothing and in the team garage.

The team's official clothing will have a fresh new look, combining the extreme high quality necessary in Formula 1 and the pioneering spirit embodied in all Chiemsee products. The multi-year partnership will begin in January 2009.

To inaugurate the partnership, drivers Jarno Trulli and Timo Glock met Chiemsee brand ambassadors for an exclusive look at the products and attitude which have become Chiemsee's trademark. Rights-free photos of Jarno and Timo experiencing the Chiemsee lifestyle can be found on, in the 'events' section of the Image Library.

Toyota Motorsport Chairman Tadashi Yamashina said: "We are very pleased to welcome Chiemsee to our team as official clothing supplier and we are proud to be associated with a youthful and innovative brand. Toyota Motorsport and Formula 1 provide a unique platform to promote the Chiemsee brand to a massive global audience and we will work hard to ensure the partnership is a success for Chiemsee and Toyota Motorsport. Image is important in Formula 1 so, thanks to Chiemsee, I am sure we will be one of the best dressed teams in the paddock."

Stefan Biergans, CEO of Chiemsee, said: "At Chiemsee we are expanding our horizons and this association is a major step. We feel proud to be associated with Toyota Motorsport and their Formula 1 challenge. Toyota Motorsport is the perfect partner for us because they are also a German-based company which started small but grew to take on a truly global challenge. We are both incredibly passionate about our business and I am convinced we will enjoy great times in the future."

Notes to editors:

Chiemsee is now over 25 years old, yet one thing will never change: the passion for board sports, for travelling, for meeting new people and experiencing a whole diversity of cultures. Chiemsee loves whatever gives the opportunity to explore the world and broaden horizons. Chiemsee stands for more than just fun, waves, powder snow, parties and adrenalin - Chiemsee is created by people who actually think about the motivation behind the thrill, who believe in the lifestyle and its way of experiencing the world!

Since 1982, Chiemsee's goal has been to introduce its vision, its passion for board sports and a free and active lifestyle, to a broad public. Chiemsee functional wear fulfils the highest standards, using only the most innovative, high-quality materials that ensure maximum performance and comfort.