Lexus has claimed an unprecedented fourth successive Gold Award as the number one ranked brand in the 2004 J.D. Power and Associates UK Customer Satisfaction Study. Not only has Lexus remained Britain's best, it has also succeeded in substantially improving its performance to set a new high score of 878 points out of 1,000. The figure marks a new record in the 11-year history of the survey.
Lexus improved its results in all four categories of the survey - Quality and Reliability, Vehicle Appeal, Service Satisfaction and Ownership Costs - demonstrating how the brand's legendary pursuit of perfection continues to deliver real rewards to the customer.
Industry-leading quality of service has always been a Lexus hallmark, yet in this category an improvement of 34 points was achieved, increasing the advantage over all other premium market rivals.
The IS200/300 range remained the standard bearer for Lexus's emphatic performance, improving its ranking from third to second highest placed model overall and increasing its advantage as number one in the upper medium segment to 42 points ahead of its closest rival.
The 2004 J.D. Power survey, presented in conjunction with What Car? Magazine, was conducted among drivers of cars registered between 1 September 2001 and 31 August 2002. The results were drawn up from more than 23,000 completed questionnaires from both private owners and company car drivers.