First Half Sales Rise by 14% for Toyota Motor Europe

First Half Sales Rise by 14% for Toyota Motor Europe
First Half Sales Rise by 14% for Toyota Motor Europe
Toyota Motor Europe (TME) sold a total of 661,753 Toyota and Lexus vehicles in the period from January to June 2007, an increase of 14% over the same period in 2006, in an overall market that was up approximately 2.2%. TME's overall market share for the first six months was up 0.6 percentage points to 5.8% compared with the same period last year. In the period January-June, Toyota produced 415,152 cars, 444,736 engines and 294,993 transmissions at its plants in the United Kingdom, France, Turkey, Poland and the Czech Republic.

The Toyota brand's strongest performers for the January-June period included the Auris, which has performed above expectation with 66,924 units already sold; the Yaris (144,549 units sold; +11% compared to the same period last year); the Avensis (73,328 units sold; +2%); and the Corolla sedan, (45,267 units sold; + 69%).

Meanwhile sales of the hybrid Prius, which was awarded number one in J.D. Power's 2007 Customer Satisfaction Study in the U.K., Germany and France, jumped 53% to 16,421 units to set a first half sales record. Total Toyota and Lexus combined hybrid sales reached a new high of 24,870 units sold, up 38% from the same January-June period last year, incorporating the launch of the hybrid LS 600h in June. Total Lexus sales for the six-month period reached 28,929 units, up 7% from the same period last year, boosted by the launch of the LS 460 in January.
From January to June 2007, Russia was TME's largest national market with 83,743 units sold, up 81% from the same period in 2006. This was followed by the United Kingdom (78,854 units sold; +10%); Italy (77,136 units sold; + 9%) and Germany (68,292 units sold; -4%). TME also experienced strong growth in Poland (+30% from the same period in 2006), the Baltic markets (+ 43%) and Norway (+29%).

For 2007, TME has set a European sales target of 1.16 million units in Toyota brand sales and 56,000 units in Lexus sales.