At 12noon CET, fans will be the first to see the curtain raised on the eagerly-anticipated TF109 with an exclusive screening on www.tf109-premiere.com.
In the past, pre-season events showcased a new car in front of the world's media but Panasonic Toyota Racing is moving with the times, embracing the need to be cost conscious while being increasingly open to Formula 1's millions of fans.
Panasonic Toyota Racing President John Howett said: "The environment in Formula 1 has changed and continues to change. Panasonic Toyota Racing is committed to reducing the cost of Formula 1 while retaining its essential DNA but we are also constantly evolving in other ways, and one of our priorities is to share our passion for motorsport with the public.
"Formula 1 enjoys the loyal and enthusiastic support of millions of people throughout the world and we cannot forget that these fans are the lifeblood of our sport. This year we feel it is important to allow fans to share the excitement of a new car premiere, especially when the new rules for 2009 have created such a sense of anticipation.
"This is a significant time for our sport and I firmly believe they will see a strong and vibrant Formula 1 emerge this season, starting with the premiere of the TF109 on www.tf109-premiere.com."
As well as an opportunity to see the TF109 for the first time, fans also have the chance to hear directly from Jarno Trulli, Timo Glock, Kamui Kobayashi and team management via video clips while there is also a rare opportunity to interact directly with the race drivers.
But as with any premiere, some surprises need to wait until the lights are dimmed and the film starts to roll...
Media Information (not for publication):
To compliment media reporting of the TF109 launch, Panasonic Toyota Racing has produced an extensive copyright-free content selection, available on www.toyota-f1-world.com.
Studio photography includes:
• The TF109 from several angles
• The RVX-09 engine from several angles
• Jarno Trulli, Timo Glock and Kamui Kobayashi in race overalls with helmet
• Jarno Trulli, Timo Glock and Kamui Kobayashi in race overalls without helmet
• Driver helmets from several angles
• Portraits of management and drivers
Written material includes:
• Q+A interviews with management and drivers
• TF109 and RXV-09 technical specifications
• Profiles of drivers and management
• A guide to new chassis and engine regulations
• Features on how to build a Formula 1 car, Toyota Motorsport's 30 years in Cologne and the Toyota Way.
• Partner information
• The 2009 press pack as a pdf download
Video material can be accessed via the Broadcast Room and includes:
• Interview bites with drivers and management
• Studio footage of the TF109
If you have received this information directly in your inbox, you are already registered on www.toyota-f1-world.com. For a reminder of your access codes, visit the website and click on the 'forgot credentials?' link.
The TF109 will test on track for the first time at Algarve Motor Park in Portugal on 19 January, with media opportunities with drivers and selected management on 20 January. Media accreditation for this test is at the discretion of the circuit.